A dream come true…

a beer vending machine!!

Last Thursday night, Price and I went to Arnold Worldwide‘s headquarter’s for a fun networking event. It was centered around ‘The World’s First Social Beer Vending Machine‘. It was a fun event that allowed us to meet some great people, enjoy some burritos provided by Boloco, and beer provided by the vending machine and other sponsors.

What is Arnold? Well, Arnold is a advertising agency (don’t think Mad Men!). You know their work if you watch TV or flip open a magazine. Those Progressive ads with Flo, the funny cranberry guys for Ocean Spray, and the sip worthy Southern Comfort ads (I <3 SoCo) are all from Arnold. Check out their work, it’s really quite amazing.

Besides their ad work, they have a lab that they use to develop different ideas and technologies that can be used towards different applications, even their ad work. This ‘Gifinator’ creates Gif’s of people moving and interacting in front of it, which are then sent to you later. One of the creators was explaining the process to us, how it was developed, and has been evolving overtime as it is put to use in different fun social settings.

The whole premise of the event was about ‘Make Shit’. Basically do something, create something. And that is exactly what Arnold did.. they created a beer vending machine. Besides the fact that it dispenses beer it is very interactive telling your about the beer, even creating an account to know what you like based upon your selection. Pretty cool right? Well, it doesn’t stop there… they made the beer!

Now if only my office could get one of these!